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Start with three statements in the company's quarterly or annual report. The income statement shows sales, costs and profit (and EPS). The balance sheet shows what the company owns and owes. The cash flow statement shows whether profits turn into real cash. Compare several years, check debt and cash flow, and read the auditor's report and notes before relying on headline profit.
| Statement | Answers | Lines to check first |
|---|---|---|
| Income statement | Is the business profitable and growing? | Revenue, gross margin, finance cost, net profit, EPS |
| Balance sheet | Is it financially strong? | Cash, receivables, inventory, borrowings, equity |
| Cash flow statement | Do profits become cash? | Operating cash flow, capital spending, dividends paid |
Listed companies publish quarterly and annual reports on their websites and file results with PSX; announcements and financial data are available through the PSX data portal. Read the directors' report for management's explanation and the notes for details behind each figure. Compare at least three to five years, and compare the company with peers in the same sector.
Teen statements dekhein: income statement (sales, kharch, munafa, EPS), balance sheet (company ke paas kya hai aur qarz kitna) aur cash flow statement (munafa asal cash ban raha hai ya nahi). Kayi saal ka muqabla karein, qarz aur cash flow dekhein, aur auditor report aur notes parhein.
Many investors start with the cash flow statement, because it is harder to dress up than profit. All three together give the full picture.
Earnings per share is net profit attributable to shareholders divided by shares outstanding; it is shown at the bottom of the income statement.
Quarterly, with an audited annual report. Results announcements often include dividend decisions.
Basic literacy helps a lot. If you lack time, a diversified mutual fund lets professionals do this analysis.
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